How To Find Out If You Are Making Money In Your Yoga Studio Business

One of the major challenges that many studios face is dealing with finances. This doesnt necessarily mean just paying the bills, but knowing exactly how much money you made each month. Not just that you have money in the bank, but knowing what your expenses were and how much profit you made.

Perhaps you do this already, using QuickBooks (or something like it), and every transaction is entered, categorized and reconciled. At the end of the month you generate a profit and loss statement and examine your expenses and revenue to determine where you made money and where you lost money.

If you dont do this, you might wonder, Why should I care, as long as Im making money? Good question.

The goal is to determine where you really make money, and where you dont. Then, do more of whatever you do that makes money, as well as change or eliminate the things that dont make money.

For example, do you know exactly how much you made from classes this month as opposed to last month? Maybe youve done some advertising these numbers will tell you if it was worth it or not.

For example, suppose you find that for the past 6 months, you average of $5,000 from selling memberships per month, after paying instructors. Then, one month you spend $1,000 to do some radio advertising. At the end of this month, you again look at your profit and loss statement and see that you made $7,500. You made an extra $2,500, but the advertising cost $1,000, so in reality, your increase in profit from radio advertising was only $1,500. This tells you that it is worthwhile to use radio ads.

On the other hand, lets say you only made $5,800 on memberships that month. On the surface it appears you made and extra $800, but after taking into account that you spent an extra $1,000 on the radio ad, you really made $200 less than you had previously averaged.

Your conclusion would be that this type of radio advertising was not a good way to make more money. Yes, you did get more students from the radio ad, but not enough to offset the cost of the ad.

Think of it like a runner timing herself each time she practices the 100-yard dash. The stopwatch will tell her exactly how she did today compared to yesterday or last week. Maybe shes trying to decide if eating before running makes her faster, slower or has no effect. Without the stopwatch, she could feel like she was faster or slower, but not really know for sure.

The same is true for business. When we dont accurately measure profits and expenses, we end up like the runner who says Boy, I felt fast today! Sure, you probably have a good intuitive sense of how the studio is doing. And knowing the exact numbers will allow you to take your studio to a new level.

Doing this kind of analysis of profits can help you earn more and stress less. So often a studio will try the Advertising strategy of the month, randomly trying things to bring in more business, but never really knowing if they earned more money from it.

As you get more experienced with doing this (its actually not hard once you get used to it), youll be able to focus on those things that make money, and change or eliminate those that dont. And remember, as the one who is in charge of running the studio, no one cares more about the bottom line than you do.

I work with many people on this very idea: How to figure out where you are making money and losing money so that you can make your studio more profitable. If you have a questions you would like me to address about this, please email me at coach@CenteredBusiness.com, and I will try to address it in a future newsletter.

Coach Al Lipper
Business Coach for Yoga studios
destiny: Success
Website: http://www.CenteredBusiness.com
Email: coach@centeredbusiness.com
Telephone: (805) 544-3938

Coach Al Lipper of 'Destiny: Success' helps Yoga studio business owners smoothly run and grow their yoga studio. He helps stressed and overwhelmed yoga studio business owners who spend most their time wrapped up in daily business tasks, who can't handle any more clients, or who can't make any more money out of the business. Coach Al helps clients find new yoga business strategies which result in generating more clients, increased profits, and more free time for the yoga studio owner. The amount invested was small compared to the results. Contact him today to discuss your yoga studio challenges at (805) 544-3938 or visit http://www.CenteredBusiness.com

Yoga Mat

Relieve Your Neck Pain with Yoga

Everyone gets a little stiff neck once in a while, and yoga can wipe away the pain with a few concentrated exercises. First, though, you must be certain the pain isn't related to something more serious than a simple stiff neck. instead of yoga, see a doctor if any one of the following is true:

- You neck pain has persisted for more than three days, or it keeps coming back.

- Your neck pain is accompanied by dizziness or nausea.

- The pain seems to radiate down into your arms or legs.

- The pain began with a fall or accident.

If your stiff neck does NOT meet any of the above conditions, these simple yoga exercises can help increase your neck's flexibility and strengthen the neck muscles. By exercising you speed blood and needed nutrients to the area, easing the neck pain gradually. Try these:

Neck stretches

Sitting cross-legged, tall and straight, and inhale eyes forward. exhale, moving chin to chest. Repeat this breath five times, the fifth time holding chin to chest breathing three times through the nose. Inhale, raising the head to center again. This time drop your right ear to your right shoulder during the exhale. Repeat this breath five times, the fifth time holding ear to shoulder for three breaths. Repeat this sequence with the left ear to left shoulder.

Half-Circle Rolls

Drop your chin to your chest. Slowly roll it up to your right shoulder, down to center, up to the left shoulder and down to center. Repeat this three to five times. Never roll the head in a full circle, as this can cause damage.

Shoulder Hunches

Hunch your shoulders up as high as you can, then relax them completely. Repeat five to six times. Next roll your shoulders in forward circles five to six times, then backward circles five to six times. Notice how relaxed your shoulders feel. Try this quick relaxation exercise any time you feel tension building.

Chest Expander

Stand with your feet together and your fingers interlaced behind your back. Inhale while raising your hands behind your back, squeezing your shoulder blades together and tucking your tailbone under to keep from over-arching your back. Hold this position for three to four breaths, then lower your arms slowly during the next exhale.

Arm Lifts

Hold your arms straight out in front of you, parallel to the ground with palms facing each other but not touching. Inhale while bringing them up next to your head. exhale while you bring them down again. Repeat this four to eight times.

Press It

Place either palm on the back of your head. Simultaneously press the head and hand against each other for a count of ten. move the palm to the forehead and repeat the pressing for another count of ten. Now place the right palm against the right side of your head and press head and hand together for a count of ten. Repeat with the left palm and left side of the head.

These yoga exercises are designed to relieve physical stress and related pain. The best pain relief is pain prevention, so be sure to watch your posture and set your workspace to avoid slouching.

Michael russell Your Independent guide to Yoga

Kram Teacher Training Yoga